Minority Outdoor Alliance
Minority Outdoor Alliance
ALABAMA
We partnered with the Minority Outdoor Alliance (MOA), a non-profit dedicated to fostering diversity and inclusion in outdoor spaces, to revitalize their online presence and streamline their operations. This involved a multi-faceted approach:
Website Redevelopment
- Enhanced User Experience: We redesigned minorityoutdooralliance.org with a focus on improved user experience, clearer navigation, and a visually engaging design that reflects MOA’s mission and values.
- Program Clarity: The website now effectively showcases MOA’s core programs, making it easier for visitors to understand their impact and get involved.
- Content Optimization: We optimized website content to improve search engine visibility and attract a wider audience to MOA’s initiatives.
Rebranding
- Visual Identity Refresh: We collaborated with MOA to refresh their visual identity, ensuring brand consistency across the website and marketing materials.
Streamlined Donation Flow
- Native WooCommerce Integration: To give MOA full control over their donation process, we implemented a native donation flow using WooCommerce. This eliminated reliance on third-party platforms and their associated fees.
- Customized Donation Experience: The new donation flow provides a seamless and user-friendly experience, with customizable donation options, clear impact messaging, and a streamlined checkout process.
- Branding Control: By bringing the donation process in-house, MOA gained complete control over the aesthetic and branding of the donation experience, ensuring it aligns perfectly with their overall identity.
Black Wall Street Legacy Fest
Black Wall Street
Legacy Festival
Tulsa, Oklahoma (2021)
The mission of the Terence Crutcher Foundation is to create just and liberated communities free from racial violence and harm. They do this through building power, policy advocacy, community development, and education. They engage community, law enforcement, and policymakers to identify, prevent, and confront racial inequities in Tulsa, Oklahoma and across the country.
In 2021, the organization planned and launched the Black Wall Street Legacy Festival which was a series of free events and programs in May commemorating the 1921 Tulsa Race Massacre.
The Work:
Mediapedal designed the electronic display screen graphics and social media flyers for each day of the star-studded event that brought in President Biden and attracted over 50,000 vistors and national media outlets.
Blue Tulsi
+Blue Tulsi
Holistic Wellness
Sacramento, California
Blue Tulsi: Elevating Men’s Wellness in Sacramento
For Blue Tulsi, a men’s wellness spa in Sacramento, California, we delivered a comprehensive branding and digital experience solution, encompassing:
Branding:
- Visual Identity: Crafted a unique logo and a distinctive color palette to establish a sophisticated and memorable brand identity.
Website Development
- WordPress Foundation: Built a user-friendly WordPress website featuring a streamlined landing page and an interactive service menu with engaging preview copy.
- Seamless Booking Experience: Integrated Bookly Pro to facilitate online appointment scheduling and package purchases, with Stripe as the secure payment gateway.
- Enhanced User Engagement: Incorporated a hero section with captivating video backgrounds, an interactive map for easy location finding, and WooCommerce for seamless e-commerce functionality, including virtual product sales.Marketing Automation
- Automated Communication: Integrated Mailchimp and Bookly Pro SMS to automate email and text notifications for appointment confirmations, updates, and promotions tailored to individual customer purchase history.