Minority Outdoor Alliance

Minority Outdoor Alliance

ALABAMA

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We partnered with the Minority Outdoor Alliance (MOA), a non-profit dedicated to fostering diversity and inclusion in outdoor spaces, to revitalize their online presence and streamline their operations. This involved a multi-faceted approach:

Website Redevelopment

  • Enhanced User Experience: We redesigned minorityoutdooralliance.org with a focus on improved user experience, clearer navigation, and a visually engaging design that reflects MOA’s mission and values.
  • Program Clarity: The website now effectively showcases MOA’s core programs, making it easier for visitors to understand their impact and get involved.
  • Content Optimization: We optimized website content to improve search engine visibility and attract a wider audience to MOA’s initiatives.

Rebranding

  • Visual Identity Refresh: We collaborated with MOA to refresh their visual identity, ensuring brand consistency across the website and marketing materials.

Streamlined Donation Flow

  • Native WooCommerce Integration: To give MOA full control over their donation process, we implemented a native donation flow using WooCommerce. This eliminated reliance on third-party platforms and their associated fees.
  • Customized Donation Experience: The new donation flow provides a seamless and user-friendly experience, with customizable donation options, clear impact messaging, and a streamlined checkout process.
  • Branding Control: By bringing the donation process in-house, MOA gained complete control over the aesthetic and branding of the donation experience, ensuring it aligns perfectly with their overall identity.

by Durrock

Blue Tulsi

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Blue Tulsi
Holistic Wellness

Sacramento, California

Blue Tulsi: Elevating Men’s Wellness in Sacramento

For Blue Tulsi, a men’s wellness spa in Sacramento, California, we delivered a comprehensive branding and digital experience solution, encompassing:

Branding:

  • Visual Identity: Crafted a unique logo and a distinctive color palette to establish a sophisticated and memorable brand identity.

Website Development

  • WordPress Foundation: Built a user-friendly WordPress website featuring a streamlined landing page and an interactive service menu with engaging preview copy.
  • Seamless Booking Experience: Integrated Bookly Pro to facilitate online appointment scheduling and package purchases, with Stripe as the secure payment gateway.
  • Enhanced User Engagement: Incorporated a hero section with captivating video backgrounds, an interactive map for easy location finding, and WooCommerce for seamless e-commerce functionality, including virtual product sales.Marketing Automation
  • Automated Communication: Integrated Mailchimp and Bookly Pro SMS to automate email and text notifications for appointment confirmations, updates, and promotions tailored to individual customer purchase history.

Always set on ready.

Find out what we can do for you.

Contact us

by Durrock

Stanfield Desrosiers Foundation

Stansfield Desrosiers

Foundation

NEW YORK CITY, NEW YORK

The Stanfield Desrosiers Foundation provides grants to support the educational, entrepreneurial, and cultural development of marginalized communities and the organizations that serve them.

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We developed a website that included a streamlined homepage that featured CTAs to their most informative content, which included an about page with a breakdown of the foundation’s history and team biographies, along with a page about their grants that included an FAQ accordion, and links to their CRM form (originally hubspot form, but currently Zapier integration to Hubspot via google form), and Donations powered by Woocommerce.

Woocommerce

Virtual donations accepted through Woocommerce with Stripe as the payment gateway.

Branding

Developed new logo and identified brand colors for organization.

Email Integration

Integrated website with hubspot for tracking of donations and member information.

by Durrock