Galileo Health
New York, New York
We played a key role in developing and launching email and in-app promotional campaigns for their healthcare platform. This involved:
- Translating Designs into Code: Taking Figma design files provided by the internal design team and converting them into clean, responsive HTML email templates. These templates adhered to email best practices and were optimized for different devices and email clients.
- Building Automated Campaigns: Using Braze, we built automated campaign canvases to orchestrate the delivery of these promotional emails and in-app messages. This included setting up triggers, defining user segments, A/B testing messaging variations, and personalizing content based on user behavior and preferences.
- Healthcare Focus: The campaigns we worked on were specifically designed to promote healthcare services and encourage user engagement with the Galileo Health platform. This often involved crafting compelling messaging around sensitive health topics, requiring careful consideration of tone and ethical guidelines.
This work contributed to Galileo Health’s efforts to improve user engagement, promote their healthcare services, and ultimately drive positive health outcomes for their users.