Minority Outdoor Alliance
ALABAMA
We partnered with the Minority Outdoor Alliance (MOA), a non-profit dedicated to fostering diversity and inclusion in outdoor spaces, to revitalize their online presence and streamline their operations. This involved a multi-faceted approach:
Website Redevelopment
- Enhanced User Experience: We redesigned minorityoutdooralliance.org with a focus on improved user experience, clearer navigation, and a visually engaging design that reflects MOA’s mission and values.
- Program Clarity: The website now effectively showcases MOA’s core programs, making it easier for visitors to understand their impact and get involved.
- Content Optimization: We optimized website content to improve search engine visibility and attract a wider audience to MOA’s initiatives.
Rebranding
- Visual Identity Refresh: We collaborated with MOA to refresh their visual identity, ensuring brand consistency across the website and marketing materials.
Streamlined Donation Flow
- Native WooCommerce Integration: To give MOA full control over their donation process, we implemented a native donation flow using WooCommerce. This eliminated reliance on third-party platforms and their associated fees.
- Customized Donation Experience: The new donation flow provides a seamless and user-friendly experience, with customizable donation options, clear impact messaging, and a streamlined checkout process.
- Branding Control: By bringing the donation process in-house, MOA gained complete control over the aesthetic and branding of the donation experience, ensuring it aligns perfectly with their overall identity.
